All they care about is the statistics of which groups are going to be more likely to buy their product. They’re going to sell a lot more facial hair products advertising to people identify as male than if they spent the same amount of money to advertise to anyone with a less targeted ad.

Now how do we get the rest to understand the actual percentage hasn’t changed much, people are just better informed and not as scared to tell people who they are. I can already feel the negative reactions based on the headline from people who are scared of cis white males becoming a minority.