Being confused about xenogenders and the claim that “gender is a social construct” stuff is not unusual since a lot of it is just that; socially fabricated stuff, a lot of which has nothing to do with gender identity or being trans. A lot of people confuse gender expression with gender identity. Expression is a social thing (ex. How you dress, words you use to describe yourself etc.), gender identity is innate and unchanging, it would exist regardless of society.

It’s easier to understand it this way; gender identity is based on how a person relates to their sex characteristics, most people are cis, meaning their sexual neurology is aligned with the rest of their body’s sex characteristics and thus feels “invisible”. Some people are born with neurological make-up that doesn’t match their bodily sex (believed to possibly be due to timing of hormone exposure in the womb).

This causes a deep sense of distress (i.e. dysphoria), the closer a trans person is able to get their body to match the sex that their neurological make-up is telling them they should be, the less dysphoria they experience.

If you want to understand how it feels to be trans, imagine you suddenly had large breasts tomorrow. Think about how uncomfortable that would be having to live like that as a man, how “foreign” and unnatural that would feel.

That’s dysphoria, for trans people it’s their entire body that feels out of place, and it underpins the entire trans experience, it’s why people are compelled to transition even in the face of extreme resistance. If you, as a man, had the breasts removed that would be gender affirming care that would help you live a more comfortable, honest life.

Target trying to have it bothways about this stuff just means everyone ends up despising them. The bigots hate them because they are already “woke” as far as they’re concerned, and any lgbt people and allies see it not just as your standard cynical corporate ploy, but also as cowardly.