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Yes. There is a major difference between old school Republicans (like my aunt) and hateful, radicalized MAGA Republicans. My aunt probably won’t vote for Biden, but at least she will never vote for Trump again. Ads that target that demographic are a brilliant idea.
Well-intentioned advice can come across the wrong way when the person giving it forgets this. There’s an assumption that not coming out is a sign of something negative, but that’s not necessarily true.