A year ago was a weird time, given we were dealing with the Reddit fallout that wildly inflated engagement, with people trying to get a feel for the platform (both Lemmy in general and Beehaw).
I tend to use !chat for things that aren’t articles. Not that that has to happen, it’s just how the communities I’m active in have evolved.
The error in this hed is using “could” sted “will.” Target a subset of the population, everyone is affected – and pretty much everyone I know is part of a family.