I would argue it’s a slightly effective form… but only if they advertise the point. There’s been plenty of times I’ve seen this for environmentalism, and people start talking about it in the comments. Not completely directly, but it gets them talking. Like when they would super glue their hands to the ground, in one video one of the protestors threw the bottle into a drain. So people started talking about how hypocritical it was because that’s bad for the environment. Which was a small thing, but the conversation was happening.
People used to make fun activists who would throw red paint onto fashion models wearing fur. But over the years, that slowed down because designers stopped using real fur. I wouldn’t be surprised if some of it was because they were afraid of getting their stuff ruined, but now most designers won’t use fur for ethical reasons. Because they realize animals don’t need to be bred and killed for their suits.
The only real downside is that it does make them come off as assholes, but also no real way to turn that around. Like black people would do sit ins at restaurants, and a lot of white people hated them for it… but then other white people also got to see them get abused for it. Things like that can help change people’s perspective. With this, they throw it, and then it mostly stops there. They’re just assholes. It gets the conversation going, but not enough, because it just stops at them being assholes.
Guess me and my friends gotta meet up a few more times a week.